EMAIL MARKETING IS THE BEST DRIVER OF ROI

There is a lot you can do with 126 Million opt-in email and postal records, especially considering an article from mediapost detailing that, according to the Direct Marketing Association, email marketing is projected to generate an ROI of $43.52 for every dollar spent, more than twice that of search and other marketing channels. But that's probably just the tip of the iceberg for most companies.

As measurable as email marketing is, there are many areas where tracking actions is difficult, if not impossible. Email marketing is nearly as effective at driving action offline as it is online, with 44% of all subscribers inspired to take action online and 41% offline, according to Forrester Research. 

Even online, where it's easiest for email marketers to track the path of subscribers, Email is not getting credit for much of the action that its messages drive. That's because 33% of permission-based email recipients say they usually visit sites directly, instead of clicking on an email link. This means conversions may be undercounted by 50%.

Taking into consideration the action that email drives offline and directly to Web sites, email marketing's ROI is probably closer to $130 - about three times the DMA's estimate. And that's clearly ignoring email's ability to drive interest and actions in other channels like catalogs and social networks. It's exciting to think of all the actions that result from effective email campaigns. Contact us to discover the volumes we have available to meet your criteria and target your ideal audience. 

EMAIL MARKETING STATS

• E-mail is the preferred method of commercial communication of 74% of all online adults

• Tactically, email appears to have unlimited potential especially when integrated with emerging marketing channels like social media

• Email is critical B2B investment

• Mobile access is encouraging email users to check more often.