66% of those surveyed said they had made a purchase because of a marketing message received through email.

Steel Media offers medical-ailment targeting, with over 100 ailments available.

SCHERING PLOUGH AND STEEL MEDIA

Challenge:

Make asthma sufferers aware of Schering-Plough’s latest Proventil® offer.

Solution:

Using medical ailment targeted data, Steel Media delivered emails to select Asthma sufferers in key markets across multiple deployments.

Result:

Reporting from the first deployment showed open and HTML click thru rates that outperformed standard industry performance by 2-3 times. "We had excellent results in targeting our specific audience, which we found out quickly, and with a much lower cost than direct mail."

- Howard, Schering-Plough

Testimonials

"We had excellent results in targeting our specific audience, which we found out quickly, and with a much lower cost than direct mail."

- Howard, Schering-Plough