THE US CENSUS AND STEEL MEDIA

Challenge:

As the email partner for the U.S. Census’ recruitment effort, we were charged with reaching adults in select Hard To Count areas.

Solution:

Steel Media was able to target adults, down to the zip code, according to their employment interests, education levels, income, ethnicity and behavioral attributes.

Result:

This campaign is still ongoing, but the results have been staggering. As an example, one recent email deployment generated 1,000+ phone calls to the Census Bureau in the state of Kansas alone! “Working with Steel Media has been an absolute pleasure. Their expertise and recommendations help me to deliver outstanding results to my clients! Work is consistent, timely and detailed. I trust them with any campaign I am working on! They are my go-to for all my New Media solutions!”

- Agency Media Director, U.S. Census