Mobile and Email Marketing have the immediacy and scale to drive time-critical tune-in.

Steel Media has served over a billion time-critical impressions for our clients.

HISTORY AND STEEL MEDIA

Challenge:

Reach HR professionals in the U.S. with the goal of generating buzz and awareness about the HISTORY “Thank a Vet at Work” program. Drive HR professionals to veterans.com

Solution:

STEEL MEDIA sent out emails targeted by specific job title and company size, to HR professionals, encouraging them to, “Thank a Vet at Work”, and get the word out in their company for employees to do the same.

Result:

Hundreds of thousands of emails delivered a double-digit open rate and a double-digit HTML click through rate. Both the agency and the client were very impressed with the results of the campaign. "Steel Media killed it on Take a Vet for us! The next project that needs reach/efficiency/awesomeness, you’re on our list! Thanks again for the solid performance on Take a Vet/Thank a Vet!"

- Media Planner, HISTORY

Testimonials

"Steel Media killed it on Take a Vet for us! The next project that needs reach/efficiency/awesomeness, you’re on our list! Thanks again for the solid performance on Take a Vet/Thank a Vet!"

- Media Planner, HISTORY