Wireless penetration in the U.S. is 91% according to CITA.

Steel Media can identify 47.6 million consumers by the wireless carrier they use., and 11.8 million by the make and model of their smartphone.

T-MOBILE AND STEEL MEDIA

Challenge:

Reach out to non-T-Mobile customers and direct them to BillShrink.com, an independent site where users can compare mobile calling plans amongst a variety of wireless carriers.

Solution:

Steel Media identified tens of millions of non-T-Mobile customers and deployed an initial message to this population. Then, days later, with a different message, enticed only the consumers who had opened the email, but not clicked through. This additional deployment provided new and compelling messaging to the consumer and netted a higher click through rate.

Result:

Steel Media has continued to execute email campaigns for a variety of T-Mobile initiatives over the past few years. "The level of service we get from Steel Media for our T-Mobile campaigns is superb. Thank you for always being responsive when we have last minute questions & requests!"

- Julie, Interactive Media Supervisor, T-Mobile

Testimonials

"The level of service we get from Steel Media for our T-Mobile campaigns is superb. Thank you for always being responsive when we have last minute questions & requests!"

- Julie, Interactive Media Supervisor, T-Mobile